what exactly does "gently pastuerized" mean?

[flash66]

I just picked up some 100%, organic, Coconut Water form Whole Foods. When I got home the label said in very tiny print at the bottom "gently pasteurized." What exactly is the difference between "gently pasteurized" and regular pasteurization.

Is it raw?

[pixie_333]

if it has the words pasturized in it.. it was heated.. regardless if it's gentle or not. sounds like a marketing gimic to me to fool peoples minds they are getting something better and healthier than what other people have to offer. it's all the same BS as to the next.

[pixie_333]

i just googled and the only info i could find was with OJ is that fully pasturized has a shelf life for 1 year and lighty pasturized (gentle???) has a shelf life for 2 months.
i don't know if i can post a link from another forum here. but otherwise all i can find are people questioning it same as you!

but yes.. it is cooked. i am not sure to what degree.

[Gaius]

It means it was slow heated to a boil that lasted no longer than a few seconds. The damage, of course, was still done.

[Eva]

That's what they're saying about almonds now, "gently pasteurized". I just bought some raw (really raw), organic almonds from Italy. It's sad I can't get them from the USA. :(

Raw is healing. Gently pasteurized is a step in the right direction, but it may just be lip service. Either way, it's not raw!

[spicyfull]

It means they Gently put it on the Stove and let it BOIL.