Is there a difference between light/dark cocoa powder?

[Misoi]

Is there, is there? :p

I bought a package of cocoa powder (organic, but not raw I'm afraid) and the color was much lighter than I expected. In fact, I thought cocoa powder came in only one shade if it's organic with no added fillers. Is this normal? Does it depend by the type of cocoa bean? Somehow, I miss the dark powdery stuff.

[sport]

Have you checked the ingredients list. Is there something in there.