Apasaraw
03-11-2008, 12:38 PM
What will they market next? Unfortunately using an incorrect moniker, "raw", to sell their product. Let's look on the bright side. It is a good sign that the market is shifting to natural flavours...slow and steady wins the race.
An article from a flavouring industry newsletter:
Pepsi Goes Natural
[March 5, 2008]
Pepsi has launched Pepsi Raw, a "healthy" alternative to its traditional cola, in UK test markets. Pepsi Raw is made from only "naturally sourced" ingredients, such as apple extract, sparkling water, grapes, coffee leaf and raw cane sugar. The pricier, paler and less fizzy version of traditional Pepsi aims to tap into the demand for premium, less-processed products. If the product is a hit in UK test markets it could be rolled out globally.
An article from a flavouring industry newsletter:
Pepsi Goes Natural
[March 5, 2008]
Pepsi has launched Pepsi Raw, a "healthy" alternative to its traditional cola, in UK test markets. Pepsi Raw is made from only "naturally sourced" ingredients, such as apple extract, sparkling water, grapes, coffee leaf and raw cane sugar. The pricier, paler and less fizzy version of traditional Pepsi aims to tap into the demand for premium, less-processed products. If the product is a hit in UK test markets it could be rolled out globally.